Do not use html keywords and description meta tags

Matt Cutts, Google software engineer:

Google is not using meta-keywords tag at all because keywords are mostly used to spam search engines.

Google is not using the meta-description tag for ranking. Sometimes the meta-description tag is used for the site-snippet in search results if part of the content does not fit. But mostly meta-description is generated automatically from the content of the page and meta-description is the same as beginning of the content of the page.

Google has dropped the support of meta-keywords and meta-description tags for search ranking. The main reason why Google has dropped the support of keyword and description meta tags is because user will never see them on page so it is not logical to use them for page ranking. Google handles about 92% of all search queries in the world. So now web-developers may stop using meta-keywords and meta-description meta tags, because spending time on them is not worth it.

Links:

2 comments on “Do not use html keywords and description meta tags

  1. I agree that they don't carry much clout, but whatever Matt Cutts says, I have seen clear evidence that they are helping sites get found for keywords that aren't mentioned anywhere else on the page, other than the keyword meta-tag. And even if Google weren't using them then Bing and Yahoo still are to a limited extent.

    I wouldn't stop using them, but I certainly wouldn't waste time on them that could be spent on something more useful.

    • Mostly meta tags are the auto-generated part of the page and does not help search engines too much.
      But site administrators still wasting time on them and increasing size of the page.
      The situation which you described happens very rarely and such benefit of meta tags could be ignored.
      Google covers about 70% of the all search queries, so if googlers stoped to support meta tags than in nearest future all people will forget about them.

Submit comment

Allowed HTML tags: <a href="http://google.com">google</a> <strong>bold</strong> <em>emphasized</em> <code>code</code> <blockquote>
quote
</blockquote>

Current ye@r *